VALUES, VISION, AND MISSION

29th Street Values, Vision, and Mission

Placeholder: At 29th Street, our Values, Vision, and Mission form the bedrock of everything we do. Our values guide our actions, our vision inspires our aspirations, and our mission drives our purpose. Together, they shape our journey towards excellence and impact in everything we pursue.

Values, Vision, and Mission

At 29th Street, our Values, Vision, and Mission form the cornerstone of our culture, shaping our behavior, and driving our decisions.

A group of people are putting their hands together in a circle.

CORE VALUES

At 29th Street, we are committed to building a best-in-class culture centered around the 29SC ETHICS framework.


Entrepreneurialism

Transparency

Humility

Integrity

Collaboration

Support

VISION

We set the standard for excellence in multifamily real estate by delivering innovative, scalable solutions that generate alpha and create lasting value. Grounded in deep market insight and driven by empowered teams, we aim to build a legacy of performance that enriches the live of our residents, employees, and investors.

MISSION

At 29th Street, we’re driven by one mission: to create lasting value for our customers through a full-cycle, vertically integrated platform built to outperform. With hyperlocal market intelligence, in-house expertise, and a commitment to transparency, we execute with precision to generate alpha at every stage. We don’t just manage assets—we maximize potential, delivering consistent, scalable results that build trust and drive returns.


A person is holding a light bulb in front of the letter e.

Entrepreneurialism

Entrepreneurialism is our drive, pushing us to innovate and seize opportunities with boldness and creativity.
The letter t is on a building with a cloudy sky in the background.

Transparency

Transparency is the foundation of trust, fostering open communication and accountability at every level.
A group of people are sitting on rocks on a beach.

Humility

Humility is our compass, reminding us to approach challenges with an open mind and a willingness to learn. 
A group of people are putting their hands together in a circle.

Integrity

Integrity is our North Star, guiding our decisions and actions with unwavering moral and ethical principles. 
A group of people are sitting around a table with the letter c in the foreground
A man and a woman are looking at a laptop with the letter s in the corner.
A person is holding a light bulb in front of the letter e.

Entrepreneurialism


Entrepreneurialism is our ethos, driving us to be bold as we embrace innovation and seize opportunities.
The letter t is on a building with a cloudy sky in the background.

Transparency


Transparency is the foundation of trust, fostering open communication and accountability at every level.
A group of people are sitting on a rocky beach near the ocean.

Humility


Humility is our compass, reminding us to approach challenges with an open mind and a willingness to learn. 
A group of people are putting their hands together in a circle.

Integrity


Integrity is our North Star, guiding our decisions and actions with unwavering moral and ethical principles. 
A group of people are sitting around a table with the letter c in the foreground
A man and a woman are looking at a laptop with the letter s in the corner

Entrepreneurialism is our ethos, driving us to be bold as we embrace innovation and seize opportunities.

Our approach empowers business units to manage their regions with a hands-on mentality, fostering a culture where employees are motivated to take ownership and initiative. We emphasize the importance of executing tasks with accountability and adaptability, showcasing traits that drive success. Additionally, we encourage seizing financial opportunities to promote growth, with the ultimate goal of exiting once tangible value has been generated.

Transparency is the foundation of trust, fostering open communication and accountability at every level.

The simple definition is the quality of being easily seen through. We look at it in three ways: First, honesty. Whether needing help with a task or speaking with a prospective resident, honesty is essential to our success. The second is accountability. Be accountable for your actions and admit you may not always know the answer or that you may even need help. Third, be approachable and accessible.

Humility is our compass, reminding us to approach challenges with an open mind and a willingness to learn.

Humility is the feeling or attitude that you have no special importance that makes you better than others. When working on a team, we must aim to listen, receive, and respond continually with an open mind and remember that nobody is more or less worthy than another.

Integrity is our North Star, guiding our decisions and actions with unwavering moral and ethical principles.

Integrity is the unwavering commitment to moral and ethical principles, even when faced with challenges that could throw a wrench in things. To have Integrity is to be honest, transparent, and consistent in both your words and your actions. People with Integrity follow their morals, which guide their actions, regardless of any pressure or potential for personal gain. Integrity is not just about doing what's right when others are around but also when there's no one watching.

Collaboration is our strength, recognizing that we are more robust and that diversity of thought leads to innovation and success.

Collaborative working can be defined as people working together to achieve a common goal – especially when this involves cooperation between teams, departments, or organizations. It involves sharing ideas and workloads, and individual team members are recognized for their strengths and skill sets. Open employee communication is essential, as is trust and respect for diversity. We are working together to achieve a common goal, so be approachable, flexible, and willing to compromise and be sure to give constructive feedback.

Support is our commitment to each other, ensuring we lift each other, celebrate successes, and help when needed.

Support is to give help or assistance or to hold something or someone up. The quality of being supportive entails being open to accepting the other perspectives and needs, and constructively trying to explore each other's differences—without accusing, disrespecting, humiliating, or controlling each other, or insisting that one is always “right” or “wrong.” Creating a supportive work environment means giving employees' feedback, flexibility, and freedom over some of their work.

A person is holding a light bulb in front of the letter e.

Entrepreneurialism


Entrepreneurialism is our drive, pushing us to innovate and seize opportunities with boldness and creativity.
The letter t is on a building with a cloudy sky in the background.

Transparency


Transparency is the foundation of trust, fostering open communication and accountability at every level.
A group of people are sitting on a rocky beach near the ocean.

Humility


Humility is our compass, reminding us to approach challenges with an open mind and a willingness to learn. 
A group of people are putting their hands together in a circle.

Integrity


Integrity is our North Star, guiding our decisions and actions with unwavering moral and ethical principles. 
A group of people are sitting around a table with the letter c in the foreground
A man and a woman are looking at a laptop with the letter s in the corner

Entrepreneurialism is our ethos, driving us to be bold as we embrace innovation and seize opportunities.

Our approach empowers business units to manage their regions with a hands-on mentality, fostering a culture where employees are motivated to take ownership and initiative. We emphasize the importance of executing tasks with accountability and adaptability, showcasing traits that drive success. Additionally, we encourage seizing financial opportunities to promote growth, with the ultimate goal of exiting once tangible value has been generated.

Transparency is the foundation of trust, fostering open communication and accountability at every level.

The simple definition is the quality of being easily seen through. We look at it in three ways: First, honesty. Whether needing help with a task or speaking with a prospective resident, honesty is essential to our success. The second is accountability. Be accountable for your actions and admit you may not always know the answer or that you may even need help. Third, be approachable and accessible.

Humility is our compass, reminding us to approach challenges with an open mind and a willingness to learn.

Humility is the feeling or attitude that you have no special importance that makes you better than others. When working on a team, we must aim to listen, receive, and respond continually with an open mind and remember that nobody is more or less worthy than another.

Integrity is our North Star, guiding our decisions and actions with unwavering moral and ethical principles.

Integrity is the unwavering commitment to moral and ethical principles, even when faced with challenges that could throw a wrench in things. To have Integrity is to be honest, transparent, and consistent in both your words and your actions. People with Integrity follow their morals, which guide their actions, regardless of any pressure or potential for personal gain. Integrity is not just about doing what's right when others are around but also when there's no one watching.

Collaboration is our strength, recognizing that we are more robust and that diversity of thought leads to innovation and success.

Collaborative working can be defined as people working together to achieve a common goal – especially when this involves cooperation between teams, departments, or organizations. It involves sharing ideas and workloads, and individual team members are recognized for their strengths and skill sets. Open employee communication is essential, as is trust and respect for diversity. We are working together to achieve a common goal, so be approachable, flexible, and willing to compromise and be sure to give constructive feedback.

Support is our commitment to each other, ensuring we lift each other, celebrate successes, and help when needed.

Support is to give help or assistance or to hold something or someone up. The quality of being supportive entails being open to accepting the other perspectives and needs, and constructively trying to explore each other's differences—without accusing, disrespecting, humiliating, or controlling each other, or insisting that one is always “right” or “wrong.” Creating a supportive work environment means giving employees' feedback, flexibility, and freedom over some of their work.