CHICAGO - February 14, 2025 -29th Street Living proudly announces its new role as property manager for The Willows at Town Center, a 188-unit multifamily community in the thriving northwest region of Las Vegas. Building on its extensive ownership background under the 29th Street Capital umbrella, 29th Street Living is dedicated to elevating resident satisfaction, optimizing operations, and increasing asset value for owners and investors.

An Owner’s Perspective with a Tech-Forward Edge

Since its inception under 29th Street Capital, 29th Street Living has leveraged its ownership expertise to excel in property management. By integrating advanced technology, data analytics, and proactive asset management, the firm effectively controls expenses, maximizes returns, and enriches the resident experience. Applying these proven strategies to its third-party management services enables 29th Street Living to achieve exceptional performance, streamline operations, and foster vibrant communities.

“We believe everything starts with our residents. Our goal is to create an exceptional living experience that truly feels like home,” said Karen Plesh, CEO of 29th Street Living. “By merging our ownership insights with data-driven strategies and concierge-level service at The Willows at Town Center, we aim to enhance residents’ day-to-day lives. From user-friendly technology that streamlines communication to responsive on-site teams, every decision is made with their comfort in mind. When residents thrive, our partners realize sustainable, long-term returns.”

Why The Willows at Town Center?

Located at 9145 Echelon Point Drive, The Willows at Town Center features one-, two-, and three-bedroom apartment homes in a desirable neighborhood offering convenient access to shopping, dining, and recreation. This prime setting aligns seamlessly with 29th Street Living’s commitment to creating engaging communities and delivering an outstanding quality of life for residents.

A Vision for Growth and Impact

29th Street Living is poised to expand its third-party management portfolio by adding thousands of units, all while maintaining its hands-on ethos. Through the integration of AI-powered lead management, the rollout of user-friendly resident portals, and an agile approach to evolving market conditions, 29th Street Living is shaping the future of property management—ensuring superior service and strong returns for owners and investors alike.

About 29th Street

Headquartered in Chicago, 29th Street is a privately held investment management firm focused on multifamily real estate and PropTech. We acquire, develop, renovate, and manage multifamily communities nationwide, deploying technology to enhance the resident experience and optimize property performance. Backed by more than 15 years of delivering above-market returns across over $5.1 billion in assets, our culture is driven by our Mission, Vision, and Values. The firm’s portfolio spans multiple states and encompasses a diverse range of property types. In addition to our core investment and development expertise, 29th Street Living serves as our dedicated property management business unit, ensuring comprehensive end-to-end services for every property under management. Learn more about 29th Street at 29SC.com.



Media Contact: Sharie Damm, SDamm@29SC.com